Growth intelligence for gaming studios

This piece draws on Bain & Company’s Gaming Report 2026 as a primary source. I’ll flag where the data comes from and where I’m adding perspective from what…

An IAP-only LTV is quietly costing you money. Here’s how to calculate the number that actually drives your UA decisions. Player lifetime value (LTV) is the total revenue…

The moment a game goes live, something unusual happens. For the first week or two, every install is clean. First touch. No algorithm optimisation yet. No creative learning.…

Changing your mobile measurement partner sounds risky. Done in the right order, it isn’t. Here’s how to migrate cleanly and keep your history. You can switch your mobile…

Our new predictive engine forecasts revenue, ROAS, ROI and retention for your campaigns from as early as day one, so you can scale winners and cut losers weeks…

Apple’s privacy-preserving attribution framework, what changed in SKAN 4, and what it means for how you buy users. SKAdNetwork (often shortened to SKAN) is Apple’s framework for attributing…

The revenue stream that decides whether your casual game is profitable, and why most studios measure it badly. IAA stands for in-app advertising, the revenue a mobile app…

Who are you, and what brings you to justtrack? GN: I have spent 16 years watching companies sit on data they cannot fully use. The tools give them reports.…

We’re thrilled to announce our new feature, Smart Alerts, is now in beta. With it, we aim to automatically surface insights and anomalies, empowering you to address potential…