Growth intelligence for gaming studios

Your first company monthly was called “Day One”. You presented it on your second day. Arrogant? Probably a little. justtrack had been running for years at that point.…

The EU KIDS Act proposes mandatory age verification at the app store level and names push notifications and reward mechanics (streaks and daily-reward loops) directly, among the most…

There is a concept I keep coming back to: two clocks running at different speeds. One clock is the market. The other is the language we use to…

This piece draws on Bain & Company’s Gaming Report 2026 as a primary source. I’ll flag where the data comes from and where I’m adding perspective from what…

An IAP-only LTV is quietly costing you money. Here’s how to calculate the number that actually drives your UA decisions. Player lifetime value (LTV) is the total revenue…

The moment a game goes live, something unusual happens. For the first week or two, every install is clean. First touch. No algorithm optimisation yet. No creative learning.…

Changing your mobile measurement partner sounds risky. Done in the right order, it isn’t. Here’s how to migrate cleanly and keep your history. You can switch your mobile…

Our new predictive engine forecasts revenue, ROAS, ROI and retention for your campaigns from as early as day one, so you can scale winners and cut losers weeks…

Apple’s privacy-preserving attribution framework, what changed in SKAN 4, and what it means for how you buy users. SKAdNetwork (often shortened to SKAN) is Apple’s framework for attributing…