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Growth intelligence for gaming studios

Practical thinking on mobile attribution, user acquisition, LTV and monetisation, written for the people running growth at independent gaming studios. No fluff, no vendor spin.

All Company Insights Insights Product Updates

Latest Articles

How to Measure True Player LTV (IAP + Ad Revenue Together)
Insights
How to Measure True Player LTV (IAP + Ad Revenue Together)
Alex Satler Aug 17, 2026 | 3 min read
Launch day is the best data your game will ever produce. Most studios aren't ready for it
Company Insights
Launch day is the best data your game will ever produce. Most studios aren’t ready for it
Alex Satler Aug 13, 2026 | 9 min read
How to Switch Your MMP Without Losing Data
Insights
How to Switch Your MMP Without Losing Data
Michelle Tejada Aug 10, 2026 | 4 min read
One SDK. One picture. Why tool fragmentation is costing gaming studios more than they think. Open banner options
Company Insights
One SDK. One picture. Why tool fragmentation is costing gaming studios more than they think.
Gunnar Neumann Aug 5, 2026 | 10 min read
Introducing Forecast: Know a Campaign's ROAS and LTV on Day 1, Not Day 30
Product Updates
Introducing Forecast: Know a Campaign’s ROAS and LTV on Day 1, Not Day 30
Kay Hübner Aug 3, 2026 | 4 min read
What Is a Mobile Measurement Partner (MMP)? A Plain-English Guide for Gaming Studios
Insights
What Is a Mobile Measurement Partner (MMP)? A Plain-English Guide for Gaming Studios
Michelle Tejada Jul 30, 2026 | 6 min read
SKAdNetwork explained for gaming UA
Insights
SKAdNetwork and SKAN 4, Explained for Gaming UA
Michelle Tejada Jul 29, 2026 | 3 min read
What Is IAA? In-App Advertising Revenue, Explained
Insights
What Is IAA? In-App Advertising Revenue, Explained
Michelle Tejada Jul 28, 2026 | 3 min read
The Best MMP for Gaming Studios in 2026: An Honest Guide to Choosing (and Switching)
Insights
The Best MMP for Gaming Studios in 2026: An Honest Guide to Choosing (and Switching)
Michelle Tejada Jul 27, 2026 | 8 min read
Data only matters if it drives decisions
Company Insights
Data only matters if it drives decisions
Gunnar Neumann & Helge Scissek Jun 11, 2026 | 4 min read
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