Your justtrack data is about to start talking back

Our MCP server is in beta. This is what it means for you, and why we took our time getting here.

Right now, getting an answer out of your marketing data usually means opening a dashboard, remembering which report lives where, wrestling a date range into submission, and exporting to a spreadsheet you’ll immediately regret. What if you could just… ask?

And get a real answer, in plain language, inside the AI tool your team already uses. That’s what our MCP server does, and it’s in beta with a handful of customers right now, with a wider rollout on the way.

Okay, what’s an MCP server?

MCP (Model Context Protocol) is an open standard that lets AI assistants (Claude, ChatGPT, or automation tools like n8n and Make) connect directly to a data source and act on it. An MCP server is our side of that connection: it lets those agents work with your justtrack data safely, in natural language, without anyone building an API integration or exporting another spreadsheet.

In practice, that means you can get at your data in a sentence, from the tools your team already lives in, without the dashboard tour.

We’re not first, and that’s kind of the point

The big MMPs, the AppsFlyer / Singular / Adjust tier, have already started shipping agentic tooling, and we’re not going to pretend we got there first. We watched the category take shape, took notes on what worked and what didn’t, and built something we think is worth the wait. It’s in beta now.

The question we kept coming back to is a simple one: measurement only means something if you trust who’s doing the measuring. And lately, some of the biggest names in attribution have been bought by companies that also sell the ad inventory they’re measuring, the very networks you’re buying from and comparing against. When your scorekeeper also plays on the field, “am I actually making money on this channel?” becomes a slightly awkward question to ask them.

justtrack doesn’t own an ad network. We’re not bidding on your budget. So when our MCP tells you a channel isn’t paying off, that answer isn’t coming from someone with a reason to keep you spending. That’s what neutral by design means, and as you start trusting a bot to read the numbers and act on them, whose numbers they are only matters more.

What you’ll be able to do

Without spoiling the whole launch, here’s some of what it does:

• Ask a question, get an answer. Installs, CPI, ROAS, retention, blended profitability, acquisition and monetization side by side, all in plain language. (Blended reporting exists elsewhere too. The difference, again, is who’s telling you the number.)
• Put the boring reporting on autopilot. Scheduled digests, cross-network comparisons, the recurring stuff you shouldn’t be doing by hand at 8:45 on a Monday.
• Work where you already work. In Claude, ChatGPT, and the automation tools your growth team runs on.
• Read your data, not spend your budget. We’re starting with read-only access that’s scoped and revocable, because handing a bot one all-powerful key to everything sounds fine right up until it isn’t.