Maximise ROAS

ROAS optimization for mobile game campaigns

Data tells you how your ads performed. justtrack gives you the tools to act on it, campaign management, A/B testing and LTV-aware bidding, so you push return on ad spend higher instead of just reporting it.

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Track campaigns across every partner

Track every campaign across every advertising partner in one place. Drill into performance and manage campaigns to their full potential without tab-hopping.

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A/B test the creatives that convert

Test competing campaign designs to see how players actually respond, then run the winner to lift install performance.

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Bid with lifetime value in sight

Adjust bids across all campaigns from one place, with the lifetime value of each cohort in view — so you bid to profit, not to an install-cost target.

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The basics

What is ROAS optimization?

ROAS optimization means improving return on ad spend by scaling what pays back and cutting what doesn’t, judged on player lifetime value, not just install cost.

Return on ad spend (ROAS) measures how much revenue each advertising dollar returns. On its own, a report of yesterday’s ROAS doesn’t grow anything; the value is in acting on it fast.

justtrack combines campaign tracking, A/B testing and LTV-aware bidding so you can move budget to what works while the decision still matters.

How it works

How justtrack helps you improve ROAS

Track, test and bid from one place, with lifetime value in view at every step.
01

Track campaigns across partners

See spend and performance for every campaign and network in one place.
02

A/B test creatives

Run competing designs, measure real player response, and scale the winner.
03

Bid with LTV in view

Adjust bids with each cohort’s lifetime value in sight, not just cost per install.
04

Optimise to profit

Move budget toward campaigns that pay back — on blended IAA + IAP revenue.

What you can measure

ROAS by campaign / network

Return on ad spend where you spend it

LTV : CPI ratio

Whether a channel pays back what it costs

Payback window

How long until a cohort recovers its acquisition cost

A/B test results

Which creative actually lifts performance

Bid adjustments

Changes made across campaigns from one place

Blended ROAS (IAA + IAP)

True return including ad revenue, not just purchases

Push your ROAS higher, not just report it

Track, test and bid with lifetime value in view. Start free, or book a Growth Audit and we’ll review how you’re optimising ROAS today.

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Frequently asked questions

What is ROAS?

Return on ad spend — how much revenue each advertising dollar returns. For games it's most useful measured on lifetime value across both ad and purchase revenue.

What is a good ROAS for a mobile game?

It depends on your payback window and monetisation model, but the goal is recovering ad spend within a target period through combined IAP and ad revenue.

How does justtrack help improve ROAS?

By combining campaign tracking, A/B testing and LTV-aware bidding in one platform, so you can act on performance while it still matters.

Does ROAS include ad revenue (IAA)?

In justtrack, yes. Blended ROAS includes in-app ad revenue as well as purchases, which is essential for hybrid games.

What is Bidding Pro?

A tool to adjust bids across all your campaigns from one place, with each cohort's lifetime value in view.

Why optimise on LTV instead of installs?

A cheap install that never pays back loses money. Optimising on lifetime value scales the players who actually return your spend.