Nobody knew who we were. Then they visited our booth.

justtrack at Pocket Gamer Connects Nordics. Helsinki, 20 to 21 October 2026.

Every company has a first event. This one was ours.

And I will be honest with you. We landed in Helsinki a little bit as the new kids. Four of us from justtrack, one booth, a pile of pins, and a question we really wanted people to answer for us: when a gaming studio looks at how they measure growth today, what is actually broken?

We found out. Over two days we had so many honest conversations, with studios of every size, and the same thing kept coming up again and again. The data lives in too many places, and nobody can get to a clear decision fast enough.

Being the new kid turned out to be the whole point

We did not show up pretending to be the biggest, or the oldest, or the loudest. We are not any of those things, and that is completely fine. We showed up as exactly what we are: a small, independent team, built inside gaming, who still answer their own emails.

That honesty is really the whole idea. There is a lot of polish in this industry. We brought the rough cut instead. Real people, real answers, no script. And you know what? People liked that.

What surprised me the most was the warmth. Everyone was so generous with their time, their questions, and even their frustrations. If you stopped by our booth, you probably remember us as the team in the yellow t-shirts. Thank you so much for that, it honestly meant a lot.

So, what were we actually showing?

justtrack is the App Intelligence Platform for gaming studios, the evolution of the MMP. Attribution, in-app analytics and ad revenue, all in one data layer, so your user acquisition and your monetization finally tell one story instead of three that do not agree.

That is the part people leaned in for. Not another dashboard. One place where the numbers actually agree and point you towards a decision.

Two things we are really excited about right now

A recap post is maybe a funny place for product news, but honestly a few of you asked us about both of these at the booth, so here they are.

Ask your data anything. Our MCP server is live, in beta, and it lets you ask your marketing data a question in plain language, right inside the AI tools your team already uses, like Claude, ChatGPT, or automation tools like n8n and Make. Installs, CPI, ROAS, retention, blended profitability across acquisition and monetization, and no dashboard tour or exported spreadsheet needed. It is read-only and neutral by design: it reads your data, it never spends your budget, and because justtrack owns no ad network, the answer has no agenda. Alongside it, we are in early access with Jask, our AI assistant. [ONE LINE ON WHAT JASK DOES, TO CONFIRM WITH MICHELLE/GUNNAR]. Both are in beta, and we would genuinely love your feedback.

Know if a campaign works in 72 hours, not 30 days. Forecast is live in beta too, and it predicts how your campaigns will perform at day 3, 7, 14, 30, 60 and 90, from as early as the first three days. ROAS, LTV, retention, revenue, so you can scale the winners and cut the losers weeks before the real numbers land. And it is honest about itself: every prediction comes with a confidence level, and when there is not enough data yet, it holds off instead of guessing. No more waiting a whole month to find out if a campaign actually works.

On to the next one

This was justtrack’s very first event, and it will definitely not be our last. Thank you to every single person who came by Booth 11, scanned the QR, grabbed a pin, or simply stopped to say hi. We left Helsinki more sure than ever that we are building the right thing, and we are already looking forward to seeing more of you at the next one.

See you there.

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