Gunnar Neumann

Two platforms just removed the install. Most UA teams haven’t clocked it yet.

We built justtrack's attribution and analytics inside gaming, which has about the hardest data requirements in mobile. So when two big platforms shipped the same idea in the…

Day One was in June

Your first company monthly was called "Day One". You presented it on your second day. Arrogant? Probably a little. justtrack had been running for years at that point.…

The EU just made your retention loop a regulatory question

The EU KIDS Act proposes mandatory age verification at the app store level and names push notifications and reward mechanics (streaks and daily-reward loops) directly, among the most…

The MMP Category Is Running on the Wrong Clock

There is a concept I keep coming back to: two clocks running at different speeds. One clock is the market. The other is the language we use to…

The data problem every serious app is about to face. Gaming has been living it for years.

This piece draws on Bain & Company's Gaming Report 2026 as a primary source. I'll flag where the data comes from and where I'm adding perspective from what…

One SDK. One picture. Why tool fragmentation is costing gaming studios more than they think.

There is a tab open right now on a UA manager's second monitor. It has been open for three days. It is the analytics dashboard for a game…

Data only matters if it drives decisions

Who are you, and what brings you to justtrack? GN: I have spent 16 years watching companies sit on data they cannot fully use. The tools give them reports.…