Michelle Tejada

Written articles

Browse articles written by this author.

What Is a Mobile Measurement Partner (MMP)? A Plain-English Guide for Gaming Studios

Insights

What Is a Mobile Measurement Partner (MMP)? A Plain-English Guide for Gaming Studios

Michelle Tejada Jul 30, 2026 6 min read

SKAdNetwork explained for gaming UA

Insights

SKAdNetwork and SKAN 4, Explained for Gaming UA

Michelle Tejada Jul 29, 2026 3 min read

What Is IAA? In-App Advertising Revenue, Explained

Insights

What Is IAA? In-App Advertising Revenue, Explained

Michelle Tejada Jul 28, 2026 3 min read

The Best MMP for Gaming Studios in 2026: An Honest Guide to Choosing (and Switching)

Insights

The Best MMP for Gaming Studios in 2026: An Honest Guide to Choosing (and Switching)

Michelle Tejada Jul 27, 2026 8 min read