Your justtrack data just started talking back

Our MCP server is out of beta and live for every justtrack customer. Here’s what it does, and why we built it the way we did.

Getting an answer out of your marketing data used to mean opening a dashboard, remembering which report lives where, wrestling a date range into submission, and exporting to a spreadsheet you’d immediately regret. Now you can just ask.

And get a real answer, in plain language, inside the AI tool your team already uses. That’s what our MCP server does, and as of today it’s available to every justtrack customer. The beta’s over. It’s yours.

Okay, what’s an MCP server?

MCP (Model Context Protocol) is an open standard that lets AI assistants (Claude, ChatGPT, or automation tools like n8n and Make) connect directly to a data source and act on it. An MCP server is our side of that connection: it lets those agents work with your justtrack data safely, in natural language, without anyone building an API integration or exporting another spreadsheet.

In practice, that means you can get at your data in a sentence, from the tools your team already lives in, without the dashboard tour. If you want the deeper version, the MCP Server page walks through it.

We took our time, and that was the point

The big MMPs, the AppsFlyer / Singular / Adjust tier, started shipping agentic tooling before we did, and we’re not going to pretend otherwise. We watched the category take shape, took notes on what worked and what didn’t, and spent the beta with real customers making sure the thing we shipped was actually worth trusting. Their feedback shaped what’s live today.

Because here’s the question we kept coming back to: measurement only means something if you trust who’s doing the measuring. And lately, some of the biggest names in attribution have been bought by companies that also sell the ad inventory they’re measuring, the very partners you’re buying from and comparing against. When your scorekeeper also plays on the field, “am I actually making money on this channel?” becomes a slightly awkward question to ask them.

justtrack doesn’t own an ad network. We’re not bidding on your budget. So when our MCP tells you a partner isn’t paying off, that answer isn’t coming from someone with a reason to keep you spending. That’s what neutral by design means, and as you start trusting a bot to read the numbers and act on them, whose numbers they are only matters more.

What you can do with it

• Ask a question, get an answer: installs, CPI, ROAS, retention, blended profitability, acquisition and monetization side by side, all in plain language. (Blended reporting exists elsewhere too. The difference, again, is who’s telling you the number.)
• Every answer shows its work. Numbers come back with the query and the definitions behind them, straight from justtrack, so you can check a figure instead of taking it on faith.
• Put the boring reporting on autopilot: scheduled digests, cross-partner comparisons, the recurring stuff you shouldn’t be doing by hand at 8:45 on a Monday.
• Work where you already work, in Claude, ChatGPT, and the automation tools your growth team runs on.
• Read your data, not spend your budget. We’re starting with read-only access that’s scoped and revocable, because handing a bot one all-powerful key to everything sounds fine right up until it isn’t.

Getting started

It’s live in your justtrack account today. Generate a scoped access token, point Claude, ChatGPT, or your automation tool at it, and start asking. If you’d rather have a hand setting up your first workflow, your justtrack contact is happy to help.