GAME-SPECIFIC KPIs

Mobile game KPIs and analytics, in one data layer with your UA data

Track how players actually play, retention, churn points, session length, level progression. Alongside acquisition and revenue data. One data layer for the whole business, not a separate analytics silo.

Funnels

Create user funnels to gain insights into player retention and churn. Customize each step of the funnel to see only the most relevant data.

App events

We provide many predefined in-app events, such as for when players start or finish a level. But you’re also empowered to send custom events from the justtrack SDK or even another server.

Cohorts

Understand more about how your users are playing or paying for your game with our Cohort Analysis view. In it, you’re able to track the daily behaviours of a segment of users who installed your game on the same day.