Game-specific KPIs

Mobile game KPIs and analytics, in one data layer with your UA data

Track how players actually play, retention, churn points, session length, level progression. Alongside acquisition and revenue data. One data layer for the whole business, not a separate analytics silo.

Start free trial Book a 15-minute call

No credit card required

Funnels: retention and churn

Build user funnels to see where players drop off and where they stick, customised to the decision in front of you.

App events (predefined & custom)

Use predefined events like level start and complete, or send custom events from the SDK or your own server.

Cohort analysis

Track the daily behaviour of users who installed on the same day, so you see how playing and paying patterns evolve.

The basics

What are game-specific KPIs?

Game-specific KPIs are the metrics that show how players engage with your game, retention, churn, funnel progression and event completion as opposed to acquisition or revenue metrics alone.

Tracked in a separate analytics tool, these live in a silo, disconnected from where players came from and what they’re worth. You end up guessing which campaigns bring players who actually stick.

That’s the difference between analytics that describe your game and analytics that help you decide where to spend next.

How it works

How justtrack tracks game KPIs

Events flow through the same SDK as your attribution data, so KPIs are always tied to source and revenue.

The SDK captures events

Installs, level events, sessions, ad views and purchases, all from one SDK.

Build funnels

See where players progress and drop off, with customisable steps.

Send custom events

Measure the moments specific to your game, from the SDK or your server.

Analyse by cohort

Follow same-day installers over time, tied to UA source and revenue.

What you can measure

Retention (D1 / D7 / D30)

Whether players come back after installing

Churn

When and where players stop playing

Session length & frequency

How deeply players engage

Funnel completion

Where players progress or drop off

Custom in-app events

The moments that matter in your specific game

Cohort LTV

How engagement links to lifetime value by cohort

Track your game like a business, not just a product

See how players engage, tied to where they came from and what they’re worth. Start free, or book a Growth Audit.

Start free trial Book a Growth Audit

No credit card required

Frequently asked questions

What game KPIs should a studio track?

Retention (D1/D7/D30), churn, session length, funnel completion and cohort LTV — connected to UA and revenue, not measured in isolation.

What is retention?

The share of players who return after installing, usually measured at day 1, 7 and 30. It's one of the clearest early signals of a game's health.

Can I send custom events?

Yes — from the justtrack SDK or your own server, so you can measure the moments specific to your game.

What is a funnel?

A view of how players move through a sequence of steps, showing where they progress and where they drop off.

Is game analytics separate from attribution in justtrack?

No. Both live in one data layer, so engagement is always tied to acquisition source and revenue.

What is cohort analysis?

Grouping users by install day and tracking how their behaviour and value evolve over time.