Rewarded video

An ad a player chooses to watch in exchange for an in-game reward.

Why it matters

It is the workhorse of casual game monetisation: opt-in, so it rarely hurts retention, and high-yield enough that non-paying players become genuinely valuable. It only shows up in your numbers if you measure IAA at impression level.

How justtrack handles it

justtrack captures rewarded-video revenue per impression and attributes it to the acquiring campaign.

Related terms

• In-app advertising (IAA)
• Impression-level ad revenue
• Offerwall