Impression-level ad revenue

A revenue signal for each individual ad impression, which lets a studio attribute ad revenue to the user who saw it.

Why it matters

Without it, ad revenue can only be split across a channel by estimate, so ad LTV per cohort is guesswork. With it, ad revenue behaves like purchase revenue: attributable to a user, a cohort and a campaign.

How justtrack handles it

justtrack ingests impression-level revenue from your mediation platform and ties it back to the install that produced it.

Related terms

• In-app advertising (IAA)
• Mediation
• ROAS (return on ad spend)

Learn more

IAA revenue attribution