In-app advertising (IAA)

Revenue an app earns by showing ads, such as rewarded video, interstitials and banners.

Why it matters

For most hybrid games IAA is the larger half of revenue, yet it is the half most often missing from UA reporting. Leaving it out understates ROAS and makes profitable channels look unprofitable.

How justtrack handles it

justtrack treats IAA as first-class revenue alongside IAP, at impression level, in the same cohort view as your UA data.

Related terms

• In-app purchase (IAP)
• Impression-level ad revenue
• Hybrid monetisation

Learn more

What is IAA?