ROAS (return on ad spend)

Revenue generated per unit of ad spend.

Why it matters

ROAS is the number budget decisions are made on, which is why an incomplete version is dangerous. For hybrid games it must include ad revenue, or every ad-monetised channel looks like a loss.

How justtrack handles it

justtrack calculates ROAS on IAP and IAA together, by cohort and channel, and Forecast projects it to day 90.

Related terms

• Lifetime value (LTV)
• ROI (return on investment)
• Predicted LTV (pLTV)

Learn more

ROAS optimization for mobile games