SKAdNetwork (SKAN)

Apple's privacy-preserving framework for attributing installs to campaigns without identifying individual users.

Why it matters

SKAN reports in aggregate, on a delay, with limited conversion values, so iOS campaign decisions run on coarser and later data than Android. Reading it well is a skill in itself.

How justtrack handles it

justtrack reports SKAN alongside consented user-level attribution, so your iOS picture is in one place instead of two tools.

Related terms

• App Tracking Transparency (ATT)
• Probabilistic attribution
• Media mix modeling (MMM)

Learn more

SKAdNetwork and SKAN 4 explained