App Tracking Transparency (ATT)

Apple's framework requiring apps to get user opt-in before tracking them across other companies' apps and websites.

Why it matters

ATT is why deterministic, user-level attribution covers only part of your iOS traffic. Studios have to combine consented user-level data with SKAdNetwork and modelled signals to see a full picture, and to read iOS performance differently from Android.

How justtrack handles it

justtrack combines consented user-level attribution with SKAN reporting in one place, so your iOS view is complete instead of split across tools.

Related terms

• SKAdNetwork (SKAN)
• IDFA (Identifier for Advertisers)
• Probabilistic attribution

Learn more

ATT and mobile attribution