Predicted LTV (pLTV)

A forecast of a cohort’s eventual lifetime value based on its early behaviour, so you can act before full revenue data is in.

Why it matters

Scale-or-cut decisions have to be made in the first days, while spend is still small enough to steer, but proof arrives weeks later. Prediction closes that gap.

How justtrack handles it

justtrack Forecast predicts ROAS, LTV and retention at day 3 to day 90, each with a confidence level.

Related terms

• Lifetime value (LTV)
• ROAS (return on ad spend)
• Cohort analysis

Learn more

Forecast