Glossary
 /  Analytics  /  MAU (monthly active users)

MAU (monthly active users)

Unique users who open the app within a rolling 30-day window.

Why it matters

MAU is the standard scale measure for a live game, and the basis most measurement platforms price on, so it belongs in both your growth reporting and your cost model.

How justtrack handles it

justtrack prices on MAU, adjusted for how your studio actually monetises, with every feature included in every tier.

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