ARPDAU

Average revenue per daily active user, blended across purchases and ads.

Why it matters

It is the fastest read on whether a live game is earning more or less per player than yesterday, which makes it the number most teams watch daily. It only tells the truth when ad revenue is included: a hybrid-casual game that counts purchases alone can look flat while ad ARPDAU is climbing.

How justtrack handles it

justtrack blends IAP and impression-level IAA into one ARPDAU figure, so the daily number reflects everything a player is worth.

Related terms

• ARPU
• Lifetime value (LTV)
• In-app advertising (IAA)