Fraud (ad fraud)

Fake installs, clicks or events designed to steal ad spend.

Why it matters

Fraud does not just waste budget, it corrupts optimisation: networks learn from fake conversions and your models learn from polluted data. Studios routinely see a meaningful share of installs flagged once filtering is switched on.

How justtrack handles it

Fraud prevention is built into justtrack rather than sold as an add-on, and flagged traffic is filtered before it reaches your reporting.

Related terms

• Click spam
• SDK spoofing
• Install hijacking