Glossary
 /  Privacy  /  Consent

Consent

A user’s explicit permission to collect or process their data, gathered through a consent management platform and passed on to the tools that rely on it.

Why it matters

Consent state decides which measurement signal you can use for a given user, so it has to travel with the data rather than being collected once and forgotten.

How justtrack handles it

justtrack respects consent signals per user and falls back to privacy-preserving measurement where consent is absent.

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