Mediation

A layer that manages multiple ad networks and auctions each impression to maximise ad revenue.

Why it matters

Mediation decides which network fills each impression, so it owns your ad yield and it is the source of the impression-level revenue signal your LTV depends on.

How justtrack handles it

justtrack integrates with mediation platforms to capture impression-level ad revenue and tie it back to the acquiring campaign.

Related terms

• eCPM (effective cost per mille)
• Impression-level ad revenue
• Fill rate