Attribution

Connecting an app install or in-app event to the marketing campaign that drove it, so you can measure return on ad spend per channel.

Why it matters

Without attribution, spend and revenue sit in separate systems and every channel decision becomes a guess. With it, you can compare a $2 install from one network against a $4 install from another on what they actually pay back, not on cost.

How justtrack handles it

justtrack attributes installs and in-app events across every network you buy on under one consistent set of rules, so channels are comparable rather than each network grading its own homework.

Related terms

• Attribution window
• Postback
• Mobile measurement partner (MMP)