Postback

A signal sent back to an ad network confirming an install or in-app event, so the network can optimise and get credited for real user actions.

Why it matters

Networks only optimise on what they are told. Late, incomplete or wrongly mapped postbacks are one of the most common reasons a campaign underperforms for reasons that have nothing to do with creative or bid.

How justtrack handles it

justtrack sends every network the postbacks it needs, in its own format, from one integration.

Related terms

• Ad network
• Attribution
• Mobile measurement partner (MMP)