Soft launch

Releasing a game in limited markets before global launch, to test and tune it on real players.

Why it matters

A soft launch is where retention, monetisation and level design get fixed while the cost of being wrong is still small. The measurement setup has to be in place before it starts, not after.

How justtrack handles it

justtrack is live in about a week and runs alongside your current setup, so soft-launch data starts clean from day zero.

Related terms

• Retention rate
• Level funnel
• Cohort analysis