USER GROWTH

Mobile app attribution built for gaming user acquisition

justtrack attributes every install to the campaign that earned it, across all your ad networks, so your UA team can compare channels on one fair standard and optimise on lifetime value instead of installs.

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Attribution across every ad network

We’re integrated with the industry’s leading ad partners. Each install is attributed to the correct partner and campaign, no self-reported numbers, no double-counting.

Postbacks that credit the right campaign

Configure install, in-app event and revenue postbacks around the events that matter, so the right campaigns get credited for real user actions.

100+ UA metrics in one view

Visualise, analyse and export across clicks, views, installs, ROAS, revenue and time-in-app, without exporting to a spreadsheet first.

The basics

What is mobile app attribution?

Mobile app attribution is how you connect an app install to the marketing campaign that drove it, so you can measure return on ad spend for each channel.

Every ad network claims credit for installs, and when a user sees ads on several networks, more than one claims the same install. Trust their self-reported numbers and you double-count conversions and overpay the loudest channel.

justtrack does this accurately across every integrated network, then hands your UA team the metrics to act on it.

How it works

How justtrack attributes installs

One SDK plus network postbacks, matched under a single set of rules, so every channel is judged on the same standard.

One SDK

Integrate once to record installs and the in-app events you care about.

Networks report in

Your ad partners send click and impression data to justtrack, not to separate dashboards.

Attribution logic decides credit

Each install is matched to the most relevant prior click or view under one consistent rulebook.

Postbacks & 100+ metrics

Send event and revenue postbacks to your partners, and analyse UA across 100+ dimensions in one place.

What you can measure

Installs by network

Which channel actually drove each install

Cost per install (CPI)

Acquisition cost, comparable across channels

ROAS by campaign

Return on ad spend per campaign and network

Retention by source

Which channels bring players who stay

Postback events

Real in-app actions credited to campaigns

SKAdNetwork / SKAN

iOS attribution blending deterministic, SKAN and modelled signals

Measure user growth on real value, not installs

Attribute every install accurately, then optimise on lifetime value. Start free, or book a Growth Audit and we’ll review your attribution setup.

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Frequently asked questions

What is mobile app attribution?

Connecting an app install to the marketing campaign that drove it, so you can measure return on ad spend per channel from one neutral source.

How does justtrack attribute installs?

Through one SDK plus network postbacks, matched under a single set of attribution rules across every ad partner.

Does justtrack work with SKAdNetwork?

Yes. For iOS it blends deterministic data where consent exists, SKAN's aggregated signals, and probabilistic modelling.

What are postbacks?

Signals sent back to ad networks confirming installs or in-app events, so networks can optimise and get credited for real user actions.

Which ad networks are supported?

justtrack integrates with the industry's leading ad partners; each install is attributed to the correct network and campaign.

Why does an independent MMP matter?

An MMP owned by an ad network profits from the channels it measures. justtrack owns no ad inventory, so its only incentive is measuring your spend accurately.