Attribution window

The period after a click or view during which an install can be credited to that touch. Also called the lookback window.

Why it matters

Window length changes who gets credit. A seven-day click window credits a network for an install a week after the tap; a one-day window does not. Different windows across networks are one of the most common reasons two dashboards disagree.

How justtrack handles it

justtrack applies your window rules consistently across every network, so credit is decided by one standard instead of by whichever partner claims it first.

Related terms

• Attribution
• Reattribution
• Lookback window