Forecast Now in beta

Know a campaign’s ROAS and LTV in the first 72 hours, not day 30

Forecast predicts how your campaigns will perform at day 3, 7, 14, 30, 60 and 90, so you can scale winners and cut losers weeks before the actuals land. No more waiting a month to know if a campaign works.

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Predict the metrics that matter

ROAS, ROI, revenue, retention and per-user LTV, projected at each milestone from day 3 to day 90, from as early as the first 72 hours.

Benchmark against your own targets

Set a manual Target ROAS and a target day, and watch the predicted curve against your goal. Scale with conviction the moment a campaign is on track to beat it.

Confidence on every number

Each prediction carries a high, medium or low confidence level based on historical data volume and stability. When there isn’t enough data yet, Forecast holds off rather than guessing.

The basics

What is predictive forecasting for UA?

Predictive forecasting estimates how a campaign will perform in the future, its ROAS, revenue, retention and LTV, before those results have fully matured. Instead of waiting up to 30 days for a cohort to play out, you see where it is heading in the first days.

The reason it matters is timing. The decision to scale or cut a campaign has to be made in the first days, when spend is still small enough to steer. But the data that proves whether a campaign works arrives weeks later.

For the per-user value curve we use cumulative ARPI, the metric behind the per-user LTV curve you see in the product.

How it works

From launch to decision, in days not weeks

Four steps, from the installs you already track to a scale-or-cut call you can defend.
01

Connect your campaigns

Installs and spend flow into justtrack from day zero. Nothing extra to set up beyond your existing tracking.
02

Forecast from 72 hours in

Forecast combines historical performance patterns with the campaign’s own live data to project each milestone. The prediction sharpens as the campaign matures.
03

Benchmark and act

Compare the predicted ROAS against your target, and scale or cut while the decision still matters, not a month too late.
04

Trust what you see

Every prediction shows its confidence level, and the displayed value makes clear how much is already actual versus still forecast.

What you can predict

Forecast predicts at day 3, 7, 14, 30, 60 and 90.

Cumulative ARPI (LTV curve)

Per-user value over time, projected to each horizon

ROAS and ROI

Return on ad spend and net profitability

Retention rate

Share of users still active on each horizon day

Cumulative revenue and break-even

Total revenue and predicted days to profitability

Payout

Predicted network payout alongside revenue and ROAS

By app, campaign and country

Forecast at the level you actually buy, with predictions for your top-volume countries

Confidence level

How reliable each prediction is, on every value

Stop waiting 30 days to know if a campaign works

Forecast is available now in beta inside justtrack. Predict ROAS, LTV and retention from day one, and make the call while it still matters. Read the full Forecast story on our blog, or try it on your own campaigns.

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Frequently asked questions

What is justtrack Forecast?

A prediction engine inside justtrack that estimates a campaign’s ROAS, ROI, cumulative ARPI, revenue and retention at milestones from day 3 to day 90, so you can judge campaigns in the first days instead of waiting for 30-day actuals.

How early can Forecast predict?

From the first 72 hours. Day 3 predictions use data from days 0 through 2, and the forecast becomes more accurate as the campaign matures.

Which metrics can I forecast?

Cumulative ARPI (the per-user LTV curve), ROAS, ROI, revenue, retention rate and payout, at day 3, 7, 14, 30, 60 and 90, across app and campaign, and for your top-volume countries.

How accurate are the forecasts?

Every prediction carries a confidence level based on historical data volume and stability. When there isn’t enough data to predict reliably, Forecast shows no prediction rather than guessing.

Is Forecast available now?

Yes, in beta. We’re refining the prediction models as more performance data comes in and as we gather feedback from studios using it.