The independent MMP for gaming

The growth platform built for gaming studios

justtrack is the mobile measurement partner built inside gaming, not adapted for it. Attribution, in-app analytics, and IAA revenue in one platform, so your team optimises on LTV instead of installs.

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TRUSTED BY INDEPENDENT GAMING STUDIOS

Tracking millions of monthly active players across hybrid-monetised games.

Why studios build on justtrack

Built for gaming economics

We reason in the units gaming studios actually live in: IAA revenue per cohort, LTV by ad format, CPA by genre, soft-launch retention curves. Not a generic analytics tool with a gaming skin. Built from the ground up for how games make money.

The full stack, in one place

Attribution, in-app analytics, IAA revenue attribution, and game-specific KPIs. One SDK, one data layer, one platform your UA, product, and data science teams all work from.

We grow when you grow

We price on monthly active users, adjusted for how your studio actually monetises. No feature gating, no ceiling. Every tier includes every feature. The better your games perform, the more we earn together.

More than an MMP, the operating layer for gaming growth

For UA teams

Know which channel drove which user, and what that user is worth.

Accurate attribution across every paid channel, postbacks, campaign automation, and ROAS optimisation. Stop optimising on installs. Start optimising on LTV.

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For product teams

Track your game like a business, not just a product.

Level progression, churn points, session length, ad views, IAP conversion, and refunds, tracked alongside your UA data in one layer.

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For data teams

Raw data, a Reporting API, and cohort views built for people who know what they’re doing.

Some studios run their entire data science function on justtrack data, in the formats their team already uses, without being locked into our dashboards.

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See it on your own data in a free trial

Full platform, up to 10K MAU. No credit card, no feature gating.

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MEASURE EVERY AD NETWORK YOU BUY ON

The independent MMP,
not owned by an ad network

The largest attribution platforms are now owned by or backed by ad networks. Adjust is an AppLovin company. That creates a structural conflict of interest: your measurement partner profits from the channels it's measuring.

justtrack is independent. We do not own ad inventory. We do not profit from directing your spend. Our only incentive is to help your games grow.

That is not a promise. It is our business model.

What studios say about justtrack

justtrack actually understands how a hybrid game makes money. Ad LTV and IAP LTV in one picture meant live visibility, enabling us to react faster and adjust on the fly.
Vladislav Ladizhenski Head of Growth ยท Sunday
With justtrack we make a real profit decision within days, not after another monthly review. That’s the difference.
Sachel Ghani Head of Marketing

Built for studios that want to win, not just measure

Start your free trial today, or talk to us first. Either way, we’ll give you a straight answer about what justtrack looks like for a studio at your scale.

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Frequently asked questions

What is a mobile measurement partner (MMP)?

An MMP is an independent platform that attributes app installs and in-app events to the marketing campaigns that drove them, across every ad network, so you can measure true return on ad spend without relying on the networks' self-reporting.

Is justtrack a good alternative to Adjust?

Yes, particularly for gaming studios that want an independent MMP. Adjust is now owned by AppLovin, an ad network. justtrack owns no ad inventory, so there is no conflict of interest in how your spend is measured, and it adds a gaming-specific intelligence layer on top of attribution.

How is justtrack different from Tenjin?

Both are built for gaming, but justtrack adds deeper in-app analytics, IAA and IAP LTV in one view, a full Reporting API and Data Vault, and MAU-based pricing that scales with how your games actually monetise.

Does justtrack measure ad revenue (IAA) and IAP together?

Yes. justtrack attributes in-app ad revenue and in-app purchase revenue as one LTV picture per cohort, which is what hybrid-monetised games need to judge campaigns accurately.

How much does justtrack cost?

Pricing is based on monthly active users, with every feature included at every tier and no feature gating. There is a free tier up to 10K MAU, and a monetisation adjustment so effective price stays proportional to how your game monetises.